Le Chai au Quai Privacy Policy

What type of information do we collect?


We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.


Why do we collect such personal information?


We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.


Our legal basis for collecting and processing your data


The law on data protection sets out a number of lawful bases for which a company may collect and process your personal data. Only two of these are relevant to us.

  1. Personal data is processed on the basis of our legitimate interests

  2. Personal data is processed on the basis of a contractual obligation


Legitimate interests: "Legitimate Interests" means the interests of our company in conducting and managing our business to enable us to give you the best products and services, and the best and most secure experience.


For example, we have an interest in marketing our products and services to you, and making sure our marketing is relevant for you. Therefore, we may process your information to send you marketing that is tailored to your interests.


It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.


When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).


We rely on our legitimate interests to process your personal data so that we can:

  • Improve our existing wine range, associated products and services, and develop new ones

  • Provide you with a quality customer service experience

  • Protect you, our employees and our business

  • Taking legal action against any party in breach of its obligations to Direct Wines, and handling any legal claims or regulatory enforcement actions taken against Direct Wines

  • Handling customer contacts, queries, complaints and disputes

  • Fulfilling our duties to our customers, colleagues, shareholders and other stakeholders


Contractual Obligations: In specific situations, we collect and process your data to comply with our contractual obligations. For example, if you order an item from us we collect your address details, phone number and email and pass these to our couriers to deliver your purchase.


How do we store, use, share and disclose our site visitors' personal information?


Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. You can view the Wix privacy policy here:


We also use Google Analytics as a means to understand customer interactions with our website so that we can develop a more effective website and improved customer experience. They store your data on secure servers behind a firewall. 


Which cookies do we use, how long do they last and why do we use them?


svSession - Permanent - Creates activities and BI

hs - Session - Security

incap_ses_${Proxy-ID}_${Site-ID} - Session - Security

incap_visid_${Proxy-ID}_${Site-ID} - Session - Security

nlbi_{ID} - Persistent cookie - Security

XSRF-TOKEN - Persistent cookie - Security

smSession - Two weeks - Identify logged in site members

Google Analytics (_utm) - Session - Analyse visitor information, numbers and activity on the website. Google Analytic’s privacy policy is available here:


How can you (a site visitor) withdraw your consent?


If you don’t want us to process your data anymore, please contact us at or send us mail to:

Direct Wines Production

The Wine Arch

Stoney Street

Borough Market




When do we share your personal information?


Data is collected in accordance with the privacy policies of the third parties that we use as part of our website: Wix ( and Google Analytics (


Privacy policy updates:


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 


Any questions?


If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at or send us mail to:

Direct Wines Production

The Wine Arch

Stoney Street

Borough Market